Recently, IR Magazine, the global reference journal for investor relations practitioners, invited me to share my thoughts on the take off and subsequent trajectory of IR in Nigeria. Over the past seven years, IR has grown in importance and recognition because of its potential to improve the quality of the disclosure environment for investors, and also define the rules of engagement between public companies and the investment community. While the first value of IR has received a lot of attention, its second benefit, that is, IR as an administrative reaction, has not. In this article, I attempt to explore that process.