Collection of documents and videos on the Kraft Foods offer for Cadbury, the confectionery company.
On September 7, 2009, Kraft Foods announced its intention to pursue a $16.7 takeover of Cadbury, the confectionery company. Cadbury has rejected the offer.
Kraft Foods’ proposal can be read here. The company also issued a ‘factsheet’ on what the combined company would look like.
A good summary of the offer can be read on the New York Times site.
Both companies have since released additional documents and video interviews supporting their positions.
The Kraft Foods offer microsite is here, while the Cadbury microsite is here.
In this video, Irene Rosenfeld, CEO of Kraft Foods explains the rationale for the transaction.
At the September 2009 Sanford Bernstein Strategic Decisions Conference, Todd Stitzer gave a presentation and later, held a Q&A session with analysts to explain Cadbury’s decision to stay independent. The slides and audio are below.
Audio of presentation:
Audio of breakout session with analysts:
In the following videos, Todd Stitzer, CEO and Andrew Bonfield, CFO of Cadbury discuss the company’s H1 results.
Cadbury’s H1 2009 results presentation can be viewed below.
One cannot help noticing how Niyi Meka Olowola, Oando's Head of Corp Comms, is nodding in approval. Maybe Goldman Sachs can learn lessons.04:47:49 PM January 25, 2012from HootSuite